end User Stories
Reason #1: Technology Proof
End user stories are an excellent way to get others talking about the use of your technology and serve as 3rd party validation for technology proof. It generates leads, identifies new users, and drives sales as organizations can see how your product or project fits into their technology stack and the benefits they may realize.
Reason #2: Product Feedback / User Experience
Talking to end users is a great way to get feedback on the user experience and on the project / product. You can often identify uses of your technology that you may not have thought of.
Reason #3: Grow Advocates
Are you trying to build an end user program or a group of advocates? You will find them as you users are talking about the technology!
Deliverable: 3-7 minute video testimonial
Content:
- How they found out about the product, how they are using the technology, the benefits they are receiving.
Format:
- Welcome screen
- Video testimonial
- End screen with CTA
- Short (up to 30-second) snippets with quotes to be used in whatever format you want such as social media
Deliverable: Long-form end user story
Content:
- Summary of Challenge, Solution, Impact
- Overview of the end user
- The formation of their organization
- The solutions they have to offer
- Their experience with the technology
- What is going on in their technology environment that drove them to look for a an alternative solution.
- How did they find this technology.
- How are they using it.
- What benefits do they see in using this technology.
- User experience
- How was it getting started?
- What stands out as great
- Do they have any suggestions on how to improve the user experience?
Format:
- Document with the content that has been approved by the end user
- I will work with your graphics team to put the content into a format for your website or .pdf