Kim McMahon: Advocacy, Marketing, Community
Fractional Advocacy, Marketing, and Community Leadership
Open Source Marketing, Product-Led Growth, Community
Fractional Advocacy, Marketing, and Community Leadership
Open Source Marketing, Product-Led Growth, Community
Are you looking for a little extra marketing help? Or to incorporate product-led growth and community activities in your organization and want some help?
Fractional marketing leadership
Cross-functional team leadership
Driving organizational goals
Strategic marketing
Community plans
Teaching your team to fish
Product Marketing
Developer Marketing
Open Source Marketing
Influencer Marketing
Co-marketing
Working with Foundations
Launch plans
Content plans
Writing and publishing
Building healthy and productive communities
Well-known in the open source and cloud native ecosystem as an expert in product-led growth strategies, developer marketing, open source marketing, and growing healthy and productive communities.
With thoughtful nurturing, your open source project and tech community can grow from watchers and casual participants to contributors, and the ultimate - fans, advocates, and community leaders.
Somewhere in this path are your future customers. Yes, future customers, and if you do it in a thoughtful manner you have given them the tools and information to make that decision for themselves. Which keeps them coming back to your community to learn, participate, and lead.
My career has been spent in open source, cloud native, and high-performance computing. Focusing on marketing and community, I have led organizations, created strategic plans and messaging, grew revenue, implemented programs, and drove activities that supported the goals of the organization. I am the “marketer” of open source and can grow healthy and productive communities.
Knowing what to say, how to say it, where to share it, and bringing all elements together in a cohesive, yet efficient manner - that’s the magic.
I believe in a holistic approach to marketing; that messaging aligns with your strengths, go-to-market activities interact and build upon each other, and understanding our partner's and customer’s business issues and giving them what will drive their business will deliver success.
Want to talk about marketing or community? Schedule a meeting with me!
“Community” is a broad term and many have opinions on how to set up, grow, engage, and measure your community activities. Through trial and error, I have a set of my go-tos when I’m building a community that will focus on inclusivity, transparency, openness, collaboration, and participation. In this talk, I’ll cover a few of the top things to think about with your community efforts. I’ll touch on open source communities and how project usage can feed the product-led growth model. I’ll close with sharing some case studies from communities in different areas of their evolution.
Join Kim McMahon's engaging talk from Navigate Europe 23 as she delves into the dynamic world of open source communities and revenue generation. Learn how to strike the right balance between nurturing tech communities, respecting open source principles, and driving business growth. Kim shares practical examples and valuable insights, making this a must-watch for anyone interested in the intersection of open source and sustainable business strategies.
Give customers a reason to do business with you.
Many missteps can happen along the way to building your community tribe. The important thing is to listen, learn, and try new things.
Check out the CNCF Webinar where Kim talks about the open source project growth flywheel, how it's similar to the product led growth flywheel, and examples of companies that did it well.
2022 was a weird year where one innocent action could be viewed negatively and for no good reason. I was asked to come speak and in this talk, I focused on the positive things we can do in our communities.
Join Kim McMahon, Bart Farrel, Lisa Marie-Namphy, Sharone Zitzman and Host Michael Chenetz in discussing #community #caring #inclusiveness and more!
Join Katelin Ramer and I to hear how we collaborated for growth and sharing of best practices.
Social media and communications for community growth.
An oldie, but a goodie. Back when I took the UpSCaLE presentations super seriously. :)
Enjoy this fun conversation with Kris in a friendly Q&A style.
In this podcast with Coruzant Technologies, I discuss my 'secret' to career success, how coming out of the pandemic created a new normal for marketing, and advice for someone looking for a career in tech.
Open Source Leader Shares the Importance of Knowing and Embracing Your Strengths with Executive Kim McMahon | Ep 234
Current project is creating a new Guide to Contributor Role Definition for Open Source Projects to document how non-code (community, visibility, and marketing) contributions support a project and how non-code contributors can advance through the contributor ladder.
Assist with writing blogs and social posts. Shadow storyteller.
Volunteered and supported Kubernetes Contributor Summit at KubeCon North America 2022.
Volunteer for communications. Write blogs, social posts, evangelist for the conference.
Connect!
X: @kamcmahon
LinkedIn: Kim McMahon
YouTube: @kim_mcmahon
Schedule a meeting to talk open source and community: Calendly
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